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Tools for generating A/B testing hypothesis

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Tools that helps Digital Marketers generate strong A/B testing hypothesis for Conversion Rate Optimization

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Suggestions

Survicate

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Run short surveys on your website and collect feedback from visitors. Find out what visitors want you to change on the website and A/B test their ideas to check if they increase conversion rates. Basic plan of Survicate is now available for free.


Hotjar

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In this tool you can find the best stack of services to generate A/B testing hypothesis: heatmaps, session recordings, surveys for to get the voice of customers, polls, conversion funnel and even form.
Hotjar has very easy-to-use and intuitive interface. If you have website with low traffic you can use it even with free plan.


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